Get to the “So What?”
Whether mission-focused or market-driven, successfully generating revenue relies on connecting the dots and solving problems. Your “So What?” story must be unique, relevant and audience-centric. And your story’s word choices must be precise, purposeful and poignant.
Power to the People and their Prose
Institutions, agencies, organizations, companies, publications and platforms all share one thing: they are powered by people. Individuals with ideas, inspirations and aspirations.
English Can be a Bitch
From 140 characters to a dissertation, effective words and language follow rules of the road that go beyond “i before e except after c.” This does not equate to cookie-cutter content; this equates to understanding when and how to break from linguistic norms and expectations to make sure your message hits the mark.